Do you want your business to stand out amongst competition? Of course you do, because who doesn’t. Custom printed folders are an effective way to make you more noticeable. It can be used in various situations and you can even add special techniques such as embossing, foil touches and other such touches that will really make your folder original and unique. These items are a great source of exposure and brand recognition if they are done well.
Given below are a few interesting folder printing tactics that can help your business in being more attractive and appealing to potential clients and customers.
Be Creative with the Shape
Customization gives you ample opportunity to play around with the shape of the folder. Think out of the box and be your creative best. Instead of the known shapes such as square, rectangular or circular, you can go ahead and design a folder for your company in the shape of your business logo or it also be in the form of letters, maybe the first letter of your organization. This will instantly catch the attention of your target audience because this is not something that can be generally seen.
Colors and Fonts Exhibit Professionalism
It is important to put enough thought into choosing colors and fonts to be used in the folder. The colors should reflect the personality of your company and at the same time should be eye-catching. For instance, if you are a part of the fashion or food industry, it would be best to use bright and vibrant hues and tones to complement the mood of the industry. As for fonts, try not to go overboard with it. If you use too many fonts in one design, it can lead to readability issue and poor design aesthetics. One to three fonts is what you should use – one for the headline, one for the body text and if needed, one for all the quotes and business message.
Let the Lamination Reflect Your Brand Personality
Laminating the folder is one of the best ways to enhance its look and function. You can either choose a matte or glossy lamination finish. When selecting the type of coating for your folder, its best to choose a coating that complements your design. For instance, a folder that uses a lot of illustrations or photos will greatly benefit from a gloss coat as it creates a brilliant, vibrant look that will make the imagery pop off the page. On the other hand, for a text-heavy document, matte coat is the ideal option as it will make your copy easier to be read. You could also think about spot UV.
An Innovative Theme is a Must
The whole idea behind personalized folders is to be different from the competition and appealing to the target audience. A mind boggling theme is what you need and for that, you can take professional help. Consulting with an experienced designer will open your mind to new possibilities, and your inputs coupled with that of the designer will result in the creation of a theme that takes in the essence of your business vision and mission while being exceptional.
Walk That Extra Mile with A4- 6 Panel Folders
If you have no budget constraints and want to splurge, then an A4-6 panel folder is exactly what you need. It can be used both as a folder and brochure and is perfect for businesses that want to add extra illustrations and texts.
As mentioned before, folders can be effective only if it’s done well. Get in touch with an experienced and professional folder printing company with a spotless reputation in the industry to help you in realizing your custom dreams.